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The Red Hen

  • Luma Design
  • Jul 9, 2021
  • 1 min read

Updated: Jul 20, 2021

A mom friend from our playgroup had the idea to launch a recycle/resell children's store. The Red Hen became popular, and was voted "Best in the Triangle" several times. Our idea for the logo was a mother hen and chick.





Other projects included labels:





A frequent shopper card (Cluckbucks) featured the chick wandering away from Mom:







The Red Hen moved into our local mall. Working from photos of its space, I designed the storefront and sent files to the sign makers. Storefront sketch:



Finished store signage:






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Luma Design, LLC / Harriet Wu

graphic design + web design
Chapel Hill, NC

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