The Red Hen
- Luma Design
- Jul 9, 2021
- 1 min read
Updated: Jul 20, 2021
A mom friend from our playgroup had the idea to launch a recycle/resell children's store. The Red Hen became popular, and was voted "Best in the Triangle" several times. Our idea for the logo was a mother hen and chick.

Other projects included labels:

A frequent shopper card (Cluckbucks) featured the chick wandering away from Mom:

The Red Hen moved into our local mall. Working from photos of its space, I designed the storefront and sent files to the sign makers. Storefront sketch:

Finished store signage:

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